Best Target Circle Week Deals Ahead of October Prime Day

Target has launched its 'Target Circle Week' savings event, running through October 11, featuring significant markdowns up to 50% on categories like kitchen appliances, apparel, and early holiday gifts. Described as the retailer's 'biggest one yet,' this aggressive promotional push, including 'Deal of the Day' offers such as 40% off Apple Watches, signals a strategic effort to boost sales volumes and capture market share in key seasonal categories ahead of the critical holiday shopping period.

Analysis

Savvy shoppers, the wait is over — Target Circle Week is officially here! The highly-anticipated savings event kicks off today and promises to be the retailer’s biggest one yet. Running now through Saturday, Oct. 11, the weeklong sale features major markdowns on everyday essentials, fall fashion must-haves, Halloween goodies and even early holiday gifts, according to a press release. Some standout offers? Up to 50% off kitchen appliances and floorcare, 40% off Halloween costumes, 30% off adult denim, 30% off women’s sweatshirts and joggers, 30% off bedding and more. Better yet, Target’s shopper-loved “Deal of the Day” sale is back with “deeper-than-ever” daily discounts. Today’s lineup includes 40% off Crocs, 40% off select Apple Watches and 40% off select kids’ clothing — perfect for early holiday shopping or fall wardrobe refreshes. Keep reading for the best deals we’ve spotted so far — up to 40% off! And don’t forget to check back each day for can’t-miss, one-day-only offers. Target Circle Week 'Deal of the Day' finds Crocs never fail to provide comfort and right now, they're hyper-trendy, too. Shop these ones in 10 colors and at 40% off! Ideal for wearing around the house or while running casual errands, this sporty version is worth getting your hands on. Early holiday shopping for the tech-lover in your life? For one day only, get this big ticket Apple watch gift for more than $100 off! While the display screen is larger than past versions, this one is actually more lightweight. Plus, it's water-resistant, bluetooth compatible, works as a GPS and more. More Apple Watch deals: - Apple Watch Series 10 Aluminum Case 2024, $257.99 from $429.99 (40% off) For less than $10, get her a zip-up she can layer under bulky winter jackets and over a T-shirt, which may be too cold some days. With a terry feel, it's soft against the skin, per the brand. Preparing for fall family photos? This dressy yet comfortable button down is hardly more than $10 and is made from 100% cotton. Target Circle Week clothing and shoe deals Sweatpants are a must-have for the cozy comfort, but sometimes they don't look very polished. Luckily, this Wild Fable pair delivers on cotton-blend comfort, while featuring a tapered leg. For 30% off, score this oversized navy hoodie, which you can dress up under a peacoat or trench coat with a leather bag and boots, or down with leggings and an easy crossbody. Want to make it a set? These easy sweatpants come in the same shade of navy and are 30% off. Lately, we're loving collared shirts and sweaters for the preppy, put-together vibe. This one delivers, while remaining cozy and affordable. Jeans for less than $30? Count us in! Plus, these ones come in three different inseams and sizes 00-30, making them suitable for a variety of women. Need a white sneaker upgrade? This Converse pair is timeless and currently 20% off. Target Circle Week kitchen and small appliance deals Whether you're gearing up to make an autumnal apple crumble or mashed potatoes for the Thanksgiving table, these stoneware baking dishes are the perfect vessel. They make a great wedding or engagement gift, too! Simplify your morning coffee routine with this single-serve coffee maker from Keurig, which is the brand's smallest machine yet. We love that it takes up less counter space than the average machine and is available in four colors. Prep meals for one or for the whole family with this six-quart capacity air fryer. Whether you want to bake, broil, dehydrate, roast or fry, it has you covered. Beloved by Shop TODAY readers, this seven-function air fryer does it all — and looks sleek on your countertop while doing it. Target Circle Week home deals Doing a fall reset? These clear, stackable bins are 40% off right now and great for storing out of season clothing, holiday decorations and more. If you want to keep your fall candles in tip top shape, consider investing in a candle snuffer. According to the brand, it prevents damage from wax drippings. Right now, it's just $7! For under $10, bring a little decor and a welcoming feel to your entryway. These sheets are made from 100% cotton with 400 thread count and have thousands of five-star reviews. You won't regret buying them — especially at 30% off. Target Circle Week Halloween costume and accessory deals For just $6, score this trick-or-treat basket, which can be used for candy collecting or as at-home Halloween decor. Have a Lilo & Stitch fan at home? This costume is less than $20 and requires zero extra effort. Target Circle Week Lego deals Bring children into the fall decorating with these sweet Lego sunflowers which are under $6 during Target Circle Week. Build the holiday magic from scratch this this year with this holiday wreath Lego set, designed specifically for adults. It can be used as garland, too! Have a child or teen on your list for the upcoming holiday season? This functional roller coaster toy is something they can have a blast building and then continue to play with time and time again. Typically $10, score it while it's 30% off! Target Circle Week beauty deals This long-trusted moisturizer is known for doing an effective job, especially on dry to very dry mature skin. As one five-star reviewer wrote, "I’ve been using [Pond’s] for a while now, and honestly, it’s such a great moisturizer, especially for dry or combination skin. It has a creamy texture that feels rich but not too heavy, and it leaves my skin soft, hydrated, and fresh for hours." Cetaphil is respected by dermatologists for its simple, effective formulas. Score this firming moisturizer while it's on sale. It's particularly great for mature skin! With a chic jar and SPF 25, this firming day cream with added retinol feels luxe while remaining affordable — especially at 20% off. Simplify your daily routine with these single-use wipes, which are hygienic and soft, as they're made from 100% cotton. How do you add Shop TODAY as a Preferred Source on Google? Google’s new Preferred Sources feature allows users to manually select their favorite publishers and news outlets for a more customizable experience tailored directly to the reader. Once you’ve opted to receive our content, you’ll begin seeing more of our recent and trending articles displayed within your Top Stories news feed. The easiest way to add us as a preferred source is to click here and type in “TODAY.com.” Once the box is checked and you’ve refreshed the page, Shop TODAY content will start appearing in your feed. How we chose early Target Circle Week deals The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers. For this story, we sorted through hundreds of Target Circle Week deals, considering editor-approved brands and products as well as factors like shopper feedback and high discount levels. Learn more about Shop TODAY. Target (TGT) is executing an aggressive promotional strategy with its 'biggest one yet' Target Circle Week, signaling a clear intent to drive sales volume and capture consumer spending early in the fourth quarter. The event features substantial markdowns, reaching up to 50% on certain categories and including notable daily deals like 40% off select Apple (AAPL) Watches and Crocs (CROX) products. This deep discounting on high-demand, third-party brands suggests a strategic use of hero products to generate significant store and online traffic, potentially at the cost of gross margins. The timing of the event in early October indicates a proactive move to front-run competitors ahead of the traditional holiday shopping season, a tactic aimed at securing market share in a competitive retail environment. While the article's sentiment towards Target's initiative is highly positive (0.9), the moderate market impact score (0.45) suggests this is viewed as a company-specific strategic play rather than a broad market catalyst, though it may pressure competitors to respond in kind.