Amazon plans smartphone comeback more than a decade after Fire Phone flop

A new Amazon phone is reportedly being positioned as a mobile personalization device that syncs with Alexa and could act as a daily conduit to Amazon customers. If launched, it could raise customer engagement and create another channel for commerce, services and advertising, though specifics and timing remain unconfirmed.

Analysis

A new Amazon phone is reportedly being positioned as a mobile personalization device that syncs with Alexa and could act as a daily conduit to Amazon customers. If launched, it could raise customer engagement and create another channel for commerce, services and advertising, though specifics and timing remain unconfirmed.