Why Is Viking (VIK) Up 13% Since Last Earnings Report?

Viking Holdings (VIK) shares have increased by 13% since its last earnings report, outperforming the S&P 500, with fresh estimates trending upward, leading to a Zacks Rank #3 (Hold) and expectation of in-line returns in the coming months. Comparatively, Marriott Vacations Worldwide (VAC), another company in the Leisure and Recreation Services industry, has gained 2.3% over the past month, with revenues of $1.2 billion (+0.4% year-over-year) and an EPS of $1.66, while estimates for the current quarter's EPS are $1.76 (+60% year-over-year).

Analysis

Viking Holdings (VIK) has demonstrated significant positive momentum, with its shares appreciating approximately 13% since its last earnings report, thereby outperforming the S&P 500. This strong performance is supported by an upward trend in fresh analyst estimates over the past month. While VIK carries an average Growth Score of C and a similar Momentum Score of C, its Value Score is a more favorable B, placing it in the top 40% for this investment strategy, and its overall aggregate VGM Score is C. Consequently, Viking Holdings has a Zacks Rank #3 (Hold), suggesting expectations for an in-line market return in the near term. Comparatively, Marriott Vacations Worldwide (VAC), another entity within the Zacks Leisure and Recreation Services industry, has seen a more modest share price increase of 2.3% over the past month. For its quarter ended March 2025, Marriott Vacations Worldwide reported revenues of $1.2 billion, a slight year-over-year increase of 0.4%, but its EPS of $1.66 was lower than the $1.80 reported a year ago. Looking ahead, Marriott Vacations Worldwide is expected to post earnings of $1.76 per share for the current quarter, representing a significant year-over-year change of +60%, and its Zacks Consensus Estimate has risen by 3.4% over the last 30 days. Similar to VIK, VAC also holds a Zacks Rank #3 (Hold) and has an overall VGM Score of C.

Key Decisions for Investors

• Given Viking Holdings' recent 13% share price increase and its Zacks Rank #3 (Hold), investors might consider holding existing positions while closely monitoring upcoming earnings and estimate revisions to ascertain if the positive trend will continue beyond an in-line market performance.
• For Marriott Vacations Worldwide, the key focus should be on whether the company can achieve its projected 60% year-over-year EPS growth in the current quarter, as this would be a significant improvement from the previous quarter's EPS decline and could impact its investment profile despite the current Hold rating.
• Considering both companies operate in the Leisure and Recreation Services industry and share a Zacks Rank #3 (Hold) and VGM Score of C, investors should evaluate them based on individual catalysts, such as VIK's sustained estimate uptrend and VAC's potential earnings recovery, before making new capital allocation decisions.