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Market Impact: 0.25

Amazon Unseats Walmart as Top US Retailer

Consumer Demand & RetailCompany FundamentalsAnalyst InsightsAntitrust & Competition

Amazon became the largest U.S. retailer by gross merchandise value in 2025, overtaking Walmart, according to a J.P. Morgan report cited by Seeking Alpha. The development underscores Amazon’s continued scale gains in retail and reinforces its competitive position. The news is positive for Amazon but likely incremental for the broader market.

Analysis

Amazon became the largest U.S. retailer by gross merchandise value in 2025, overtaking Walmart, according to a J.P. Morgan report cited by Seeking Alpha. The development underscores Amazon’s continued scale gains in retail and reinforces its competitive position. The news is positive for Amazon but likely incremental for the broader market.

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