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Citi's U.S. Consumer Cards Business To Buy Kard Financial For Undisclosed Terms

M&A & RestructuringBanking & LiquidityCompany Fundamentals

Citigroup agreed to acquire Kard Financial for its U.S. Consumer Cards business, expanding into a commerce media and rewards platform. Deal terms were undisclosed and Citi said the acquisition is not material to its financial results. The news is likely modest for valuation, but directionally supportive for customer engagement/rewards capabilities.

Analysis

Citigroup agreed to acquire Kard Financial for its U.S. Consumer Cards business, expanding into a commerce media and rewards platform. Deal terms were undisclosed and Citi said the acquisition is not material to its financial results. The news is likely modest for valuation, but directionally supportive for customer engagement/rewards capabilities.

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