What it's like meeting Warren Buffett — and why his Berkshire bash is unique

Warren Buffett is being highlighted as a trailblazer in using letters and annual meetings to build Berkshire Hathaway's brand and investor following. Sahil Bloom says Buffett's media strategy helped grow both his personal reputation and Berkshire's business. The piece is largely qualitative and carries little direct market impact.

Analysis

Warren Buffett is being highlighted as a trailblazer in using letters and annual meetings to build Berkshire Hathaway's brand and investor following. Sahil Bloom says Buffett's media strategy helped grow both his personal reputation and Berkshire's business. The piece is largely qualitative and carries little direct market impact.