Ahead of the early October Prime Day, major retailers including Amazon and Best Buy are initiating significant discounts on current-generation televisions and streaming devices, with several models reaching or nearing record-low prices. This aggressive promotional activity across brands like Hisense, LG, Samsung, Amazon, and Roku signals intense competition to capture consumer spending in the electronics market during a key sales period.
I’ve been tracking Amazon sales for more than a decade, so I knew to start checking for early October Prime Day TV deals before the event. If you’ve been aching to replace your biggest screen, some of our favorite TVs have already hit low prices that could have you adding them to your cart so you can put them on your wall. These sets include art TVs such as the popular The Frame TV, gorgeous OLED TVs and (of course) 4K Ultra HD resolution, which is pretty much the standard these days. These aren’t just Amazon deals, as I’ve found similar sales (and sometimes the same price) at Best Buy and other outlets. And while I’ve picked out some of the best TVs for this set of deals, I’m also including streaming device deals so you can save on adding Roku and Fire TV-branded brains to your television. So, without further preamble, here’s my curated list of the most-important Prime Big Deal Days sales. Early Amazon Prime Day TV deals Hisense is best known for budget-friendly TVs, and the U8QG is one of the best it's made in recent history. I love how it mixes great picture quality with nearly all the specs you'd want these days. That includes the Dolby Vision and HDR10+ picture standards and HDMI 2.1 ports for supersmooth gaming. This deal gets you get all that for under $1,000, a mere $31 above its record low. Amazon lists its sticker price as $998, but this is actually a bigger deal because we've seen it even higher before. Both CNN Underscored editors and our audience have always liked Samsung's The Frame TVs for how they let your TV double as a picture frame. This $100-off sale pricing has the 2025 model marked down to the same amount as the 2024 model, but we've seen it $300 lower previously. As a happy owner of the LG C2 who wishes his TV got as bright as this year's model, I can tell you that it's a great time to check out LG's latest C-series OLED TV. This set is back to its lowest price ever, which is $200 below the previous low price. Grab this Prime Day deal now, so you get great picture quality for everything from fall TV to the baseball playoffs and the still-young NFL season. I've seen this TV at Samsung's CES 2025 booths, and while it doesn't boast the company's much-hyped anti-glare display tech, I did note that it offered amazing color quality and true black tones. While Amazon lists this sale as $300 off, it's actually an even better deal, as this midrange OLED TV was $800 more as recently as August and throughout the year. This is only $100 higher than the lowest price we've ever seen. Early Amazon Prime Day streaming device deals Amazon's just announced a new $40 4K Fire TV Stick, but you can get its regular Ultra HD stick for $15 less while this Prime Day deal is live. People buy Fire TV sticks because they're cheap, and this 50% discount delivers on just that demand, along with a slight performance boost over previous versions and all the picture quality specs you need. I've tested every 4K streaming device released in the last five-plus years, and I can confidently say this Roku is the best affordable Ultra HD streaming device. That's thanks to a simple interface, well-designed remote and fewer ads than you see elsewhere. This $11 discount is the biggest we've seen so far in its short history, and I love how this stick fixes its predecessor's awkward design. It's an easy pick for anyone looking to upgrade the apps situation on a Ultra HD TV. Why these Prime Day sales are worth shopping Every product on this list is at or close to the lowest price we’ve seen yet, according to our own research and the Amazon price tracker CamelCamelCamel. More importantly, these are all current TV products that are still very fresh on the market and include televisions and streaming devices we’ve actually tested, such as Samsung’s The Frame and Roku’s Streaming Stick Plus. Why trust CNN Underscored CNN Underscored has a team of writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. Electronics writer Henry T. Casey has been reviewing tech and entertainment products for more than a decade and has been tracking Prime Day deals every single time Amazon lights its deals sirens aglow. Henry T. Casey is a writer for CNN Underscored covering electronics. He reviews hardware and accessories to help Underscored audiences make the right purchases for their needs. Something of a movie buff himself, he's a member of multiple movie theater membership programs and collects physical media. The provided intelligence indicates an aggressive and early start to the Q4 promotional season in consumer electronics, led by Amazon's (AMZN) 'Prime Big Deal Days' event. The discounting is significant, with several current-generation, high-demand products like LG's C-series OLED and Samsung's midrange OLED TVs hitting or nearing all-time low prices. This is not an isolated Amazon event; the participation of Best Buy (BBY) with similar pricing highlights a highly competitive retail environment where maintaining market share is paramount. The promotions extend to the streaming device segment, where both Amazon's Fire TV stick and Roku's (ROKU) streaming stick are featured with substantial discounts, signaling intense competition for platform dominance. While the sentiment surrounding the deals is strongly positive (0.75), reflecting strong consumer value, the low market impact score (0.25) suggests the market views this as a standard, albeit intense, seasonal sales push rather than a fundamental catalyst. The promotions are likely a strategic effort by retailers and manufacturers to stimulate discretionary consumer spending on big-ticket items, potentially boosting top-line revenue at the expense of gross margins.
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