BMW races to catch up in a Chinese EV market that won't slow down

BMW is relying on its long-awaited Neue Klasse EV cars to help reverse two years of declining sales in China. However, the timing risk is high as China’s EV race may have advanced beyond BMW’s next product cycle, creating a cautious outlook for near-term traction.

Analysis

BMW is relying on its long-awaited Neue Klasse EV cars to help reverse two years of declining sales in China. However, the timing risk is high as China’s EV race may have advanced beyond BMW’s next product cycle, creating a cautious outlook for near-term traction.