Uber is turning its app — and gig workers — into your personal assistant

Uber is expanding its app into a broader personal-assistant platform, adding hotel booking and in-ride ordering for specific drinks or snacks. The update points to increased user engagement and potential cross-selling opportunities across travel and consumer services. The announcement is positive for product breadth, but the near-term market impact should be limited.

Analysis

Uber is expanding its app into a broader personal-assistant platform, adding hotel booking and in-ride ordering for specific drinks or snacks. The update points to increased user engagement and potential cross-selling opportunities across travel and consumer services. The announcement is positive for product breadth, but the near-term market impact should be limited.