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Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says

Regulation & LegislationConsumer Demand & Retail
Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says

A report says Roblox ran online ads targeting children as young as five to promote caffeinated potato chips. The development raises potential regulatory and reputational risk around child-directed advertising rather than indicating any immediate financial change.

Analysis

A report says Roblox ran online ads targeting children as young as five to promote caffeinated potato chips. The development raises potential regulatory and reputational risk around child-directed advertising rather than indicating any immediate financial change.

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