Budweiser Reopens The Tab For Free Beer Celebrating America's 250th

Budweiser’s free-beer promotion for America’s 250th anniversary used its entire original $150,000 budget almost immediately, covering about 25,000 pulls. The promotion launched Monday, June 29, and the rapid drawdown suggests strong consumer uptake. Overall, the news is largely promotional with limited broader market implications.

Analysis

Budweiser’s free-beer promotion for America’s 250th anniversary used its entire original $150,000 budget almost immediately, covering about 25,000 pulls. The promotion launched Monday, June 29, and the rapid drawdown suggests strong consumer uptake. Overall, the news is largely promotional with limited broader market implications.