Thorne is on pace for $650 million in sales as Gen Z fuels a supplement boom — despite subscription fatigue

Thorne's business more than doubled (over 100% growth) between 2022 and 2025 after 42 years in operation, driven primarily by health‑conscious Gen Z and millennial shoppers. The data point signals a durable demand tailwind for Thorne's health and wellness products and supports continued top‑line momentum, but the report is descriptive and unlikely to move markets materially on its own.

Analysis

Thorne's business more than doubled (over 100% growth) between 2022 and 2025 after 42 years in operation, driven primarily by health‑conscious Gen Z and millennial shoppers. The data point signals a durable demand tailwind for Thorne's health and wellness products and supports continued top‑line momentum, but the report is descriptive and unlikely to move markets materially on its own.