Apple's R&D investments top 10% of sales as AI race creates 'sense of urgency'

Apple's R&D spending rose to 10.3% of revenue in the March quarter as it steps up investment in artificial intelligence. The higher R&D ratio suggests a more aggressive innovation push and moves Apple closer to megacap tech peers on research intensity, even as it remains more conservative on capital expenditures.

Analysis

Apple's R&D spending rose to 10.3% of revenue in the March quarter as it steps up investment in artificial intelligence. The higher R&D ratio suggests a more aggressive innovation push and moves Apple closer to megacap tech peers on research intensity, even as it remains more conservative on capital expenditures.