Why People are Drinking Less & GLP-1 Drug Impact on Alcohol Consumption

IWSR’s Marten Lodewijks says the decline in global alcohol consumption is being shaped more by emerging market trends than by Gen Z alone. He also highlights the rise of ready-to-drink cocktails as a key growth area, suggesting shifting consumer preferences rather than a broad category collapse. The article is largely explanatory and does not cite specific financial figures or company-level results.

Analysis

IWSR’s Marten Lodewijks says the decline in global alcohol consumption is being shaped more by emerging market trends than by Gen Z alone. He also highlights the rise of ready-to-drink cocktails as a key growth area, suggesting shifting consumer preferences rather than a broad category collapse. The article is largely explanatory and does not cite specific financial figures or company-level results.