Oklahoma's new data privacy law aims to give consumers more control

Oklahoma enacted a new data privacy law intended to give consumers more control over their personal information. The rule will impose new compliance requirements on businesses operating in the state and could raise implementation costs for digital advertisers, retailers and tech firms; impacts are likely localized but may set a regulatory precedent.

Analysis

Oklahoma enacted a new data privacy law intended to give consumers more control over their personal information. The rule will impose new compliance requirements on businesses operating in the state and could raise implementation costs for digital advertisers, retailers and tech firms; impacts are likely localized but may set a regulatory precedent.