Square Expands Google Tie-up To Enable Food Orders Via Google Maps AI

Square expanded its relationship with Google to enable U.S. food and beverage sellers to take orders via Google Maps’ conversational AI feature, Ask Maps. The update is a modest product expansion aimed at driving incremental ordering from local merchants, likely a limited near-term impact on the broader market.

Analysis

Square expanded its relationship with Google to enable U.S. food and beverage sellers to take orders via Google Maps’ conversational AI feature, Ask Maps. The update is a modest product expansion aimed at driving incremental ordering from local merchants, likely a limited near-term impact on the broader market.