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A French underwear brand is taking on fast fashion — with an IPO

IPOs & SPACsConsumer Demand & RetailCompany Fundamentals

Le Slip Français is set to debut on the Paris stock exchange on Tuesday, positioning its locally made clothing as a premium alternative to fast-fashion competition from Shein. The listing bets on consumer willingness to pay for domestic production, but near-term upside is uncertain given the competitive pressure in apparel.

Analysis

Le Slip Français is set to debut on the Paris stock exchange on Tuesday, positioning its locally made clothing as a premium alternative to fast-fashion competition from Shein. The listing bets on consumer willingness to pay for domestic production, but near-term upside is uncertain given the competitive pressure in apparel.

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