Threads now has more than 400 million monthly active users

Meta's Threads has surpassed 400 million monthly active users, adding 50 million in the last quarter, demonstrating robust growth two years post-launch. While still trailing X's overall user base, Threads' mobile app daily active users reached 115.1 million in June 2025, marking a 127.8% year-over-year increase and nearing X's 132 million mobile DAUs, which saw a 15.2% decline. This indicates Threads' significant traction and competitive positioning in mobile engagement, despite X maintaining a larger lead in overall MAUs and web traffic.

Analysis

Meta's Threads platform is demonstrating robust momentum, having surpassed 400 million monthly active users (MAUs) just two years after its launch. The addition of 50 million users in the last quarter alone underscores an accelerating growth trajectory. While Threads' total MAU base still trails X's reported figure of over 600 million, data from Similarweb reveals a critical shift in the competitive landscape, particularly on mobile. For June 2025, Threads' daily active users (DAUs) on mobile surged by 127.8% year-over-year to 115.1 million, bringing it remarkably close to X's 132 million mobile DAUs, which concurrently experienced a 15.2% decline. This suggests Threads is rapidly capturing mobile engagement at the direct expense of its primary rival. However, X maintains a commanding lead in web-based engagement, with 145.8 million average daily web visits compared to just 6.9 million for Threads, indicating a significant area where Threads has yet to establish a foothold. The platform's growth appears directly correlated with a rapid deployment of new features, including AI enhancements and DMs, signaling effective product strategy and execution by Meta's management.

Key Decisions for Investors

• Investors should view the sustained user growth and closing mobile DAU gap with X as a significant positive indicator for Meta, reinforcing the thesis that the company can successfully launch and scale new products to challenge incumbents.
• It is prudent to monitor the mobile DAU figures in subsequent quarters, as Threads overtaking X on this key engagement metric could serve as a major catalyst and signal a definitive shift in market leadership.
• While the mobile growth is compelling, portfolio managers should remain attentive to Threads' monetization strategy, as its current minimal web presence may require a mobile-first or mobile-only monetization approach to translate user engagement into meaningful revenue.