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Netflix Introduces New Ad-Free Gaming App for Kids

NFLX
Product LaunchesMedia & EntertainmentTechnology & InnovationConsumer Demand & Retail

Netflix is launching Netflix Playground, a kids-focused gaming app featuring titles based on its child-friendly IP including Sesame Street and Peppa Pig. The move is designed to extend engagement and capitalize on family-oriented content, but is incremental and unlikely to materially change near-term financials or share performance.

Analysis

Netflix is launching Netflix Playground, a kids-focused gaming app featuring titles based on its child-friendly IP including Sesame Street and Peppa Pig. The move is designed to extend engagement and capitalize on family-oriented content, but is incremental and unlikely to materially change near-term financials or share performance.

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NFLX0.15