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How Apple and Its Stock Performed During Tim Cook's Time as CEO

Management & GovernanceTechnology & InnovationCompany Fundamentals

The article notes that when Tim Cook was named Steve Jobs' successor in August 2011, investors initially reacted negatively because Cook was seen as a supply-chain executive rather than a visionary product leader. It is a retrospective comment on leadership transition at Apple, with no new financial figures or immediate market-moving development.

Analysis

The article notes that when Tim Cook was named Steve Jobs' successor in August 2011, investors initially reacted negatively because Cook was seen as a supply-chain executive rather than a visionary product leader. It is a retrospective comment on leadership transition at Apple, with no new financial figures or immediate market-moving development.

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