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Ferrari bets on generational tech shift with Luce five-seat EV

Automotive & EVProduct LaunchesTechnology & InnovationCompany Fundamentals

Ferrari unveiled its first fully electric car, marking a strategic shift into EVs for the luxury automaker. The launch is notable given peers such as Porsche and Lamborghini are scaling back EV plans amid weak demand. The move supports Ferrari’s long-term product roadmap, though near-term market impact should be limited.

Analysis

Ferrari unveiled its first fully electric car, marking a strategic shift into EVs for the luxury automaker. The launch is notable given peers such as Porsche and Lamborghini are scaling back EV plans amid weak demand. The move supports Ferrari’s long-term product roadmap, though near-term market impact should be limited.

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