Novo Nordisk will launch a discounted subscription plan for U.S. Wegovy patients paying out-of-pocket, offering monthly prices up to nearly 30% below its standard rate. The program is intended to widen access and help Novo regain ground from Eli Lilly in the booming obesity-drug market, likely intensifying pricing competition and supporting patient uptake and retention.
Novo Nordisk will launch a discounted subscription plan for U.S. Wegovy patients paying out-of-pocket, offering monthly prices up to nearly 30% below its standard rate. The program is intended to widen access and help Novo regain ground from Eli Lilly in the booming obesity-drug market, likely intensifying pricing competition and supporting patient uptake and retention.
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