BTS returned after nearly four years with a new album, 'Arirang', and announced an upcoming global tour that the band says will be different from previous runs. Bloomberg's Sohee Kim explains the group's artistic evolution and creative process behind the album, suggesting renewed consumer engagement and potential upside for related media and live-event revenues.
BTS returned after nearly four years with a new album, 'Arirang', and announced an upcoming global tour that the band says will be different from previous runs. Bloomberg's Sohee Kim explains the group's artistic evolution and creative process behind the album, suggesting renewed consumer engagement and potential upside for related media and live-event revenues.
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