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Market Impact: 0.25

Disney's 'Star Wars: The Mandalorian and Grogu' tallies lowest Thursday preview sales in franchise history

Media & EntertainmentCorporate EarningsConsumer Demand & Retail

Disney's "Star Wars: The Mandalorian and Grogu" generated $12 million in Thursday night previews, the lowest advanced-ticket collection in franchise history. The weak preview tally points to softer initial audience demand for a major Disney franchise release. The news is notable for Disney and the media/entertainment sector, but it is unlikely to move the broader market materially.

Analysis

Disney's "Star Wars: The Mandalorian and Grogu" generated $12 million in Thursday night previews, the lowest advanced-ticket collection in franchise history. The weak preview tally points to softer initial audience demand for a major Disney franchise release. The news is notable for Disney and the media/entertainment sector, but it is unlikely to move the broader market materially.

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