The Entertainment Software Association's (ESA) 2025 Global Power of Play report indicates that 48% of video game players globally are women, with female players outnumbering men in 10 of 21 surveyed countries, highlighting a significant and expanding demographic within the gaming market. The study also reveals mobile as the preferred gaming device for 64% of women and 55% of all players, reinforcing its market dominance. These findings suggest evolving consumer profiles and platform preferences that are critical for investment and strategic planning in the interactive entertainment sector, while also emphasizing gaming's perceived benefits beyond mere entertainment.
The Entertainment Software Association's (ESA) 2025 Global Power of Play report indicates that women now comprise 48% of global video game players, outnumbering men in 10 of 21 surveyed countries, including Brazil (57%) and South Africa (58%). This data highlights a significant and expanding female demographic, challenging traditional perceptions of the gaming market and suggesting a broader, more diverse consumer base. Mobile gaming remains the dominant platform, preferred by 64% of women and 55% of all players surveyed across 21 countries. This strong preference underscores the continued importance of mobile-first development and monetization strategies for companies operating in the interactive entertainment sector. The report also reveals key player motivations, with 66% playing for fun, 58% for stress relief, and 45% for mental stimulation. Furthermore, 77% of players believe gaming improves creativity, and half report gaming has bolstered their professional or educational skills, suggesting a broader perceived value proposition beyond mere entertainment.
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