Adobe Analytics data for May shows U.S. shoppers using large language models such as Google Gemini and OpenAI ChatGPT are spending more time on retailers' websites and are more likely to convert into purchases. The report suggests AI-driven product recommendations may be a modest tailwind for e-commerce engagement and sales. The news is supportive for retail traffic trends but is unlikely to move markets broadly on its own.
Adobe Analytics data for May shows U.S. shoppers using large language models such as Google Gemini and OpenAI ChatGPT are spending more time on retailers' websites and are more likely to convert into purchases. The report suggests AI-driven product recommendations may be a modest tailwind for e-commerce engagement and sales. The news is supportive for retail traffic trends but is unlikely to move markets broadly on its own.
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