OpenAI to expand ads on ChatGPT to all free and low-cost users, The Information reports

OpenAI will begin showing ads to all users on its free and low-cost ChatGPT tiers in the coming weeks, according to The Information. The rollout expands ad reach and monetization potential across the non-paying user base but introduces user-experience and retention risk; financial impact will depend on ad load, engagement and CPMs and is not yet disclosed.

Analysis

OpenAI will begin showing ads to all users on its free and low-cost ChatGPT tiers in the coming weeks, according to The Information. The rollout expands ad reach and monetization potential across the non-paying user base but introduces user-experience and retention risk; financial impact will depend on ad load, engagement and CPMs and is not yet disclosed.