Apple is fixing the headache of splitting the bill with its new Siri in Camera feature

Apple is adding a new iPhone-based bill-splitting feature that lets users select items they ordered and split the tab with Apple Cash. The update extends Apple’s fintech capabilities and reinforces its consumer payments ecosystem. The announcement is incremental and unlikely to materially move markets, but it modestly enhances the product suite.

Analysis

Apple is adding a new iPhone-based bill-splitting feature that lets users select items they ordered and split the tab with Apple Cash. The update extends Apple’s fintech capabilities and reinforces its consumer payments ecosystem. The announcement is incremental and unlikely to materially move markets, but it modestly enhances the product suite.