TD Cowen reiterates Buy on Apple stock, cites iPhone growth By Investing.com

The market is rewarding Apple for the classic late-cycle setup where top-line momentum is less important than mix, attach, and installed-base monetization. The real incremental winner is the supply chain tier that can feed a stronger iPhone cycle without getting crushed by memory inflation; component vendors with pricing power and diversified customer exposure should outperform pure-play memory-heavy suppliers, because Apple’s procurement leverage often shifts margin pressure downstream rather than letting it fully sit at the OEM level.

The bigger second-order issue is that margin pressure can coexist with a higher stock if investors decide the product cycle is strong enough to offset it. That creates a fragile bull case: if channel checks show demand is real but not exceptional, the market can quickly re-rate the stock from “AI/productivity optionality” back to “multiple-at-risk hardware maturity.” The leadership transition adds a longer-dated governance overhang; it is unlikely to matter on the next print, but it could change how aggressively capital allocation, product cadence, and ecosystem openness are managed over the next 6-18 months.

The key risk is that consensus may be underestimating how quickly cost inflation erodes the earnings quality of a strong revenue print. If gross margin fails to expand despite robust unit growth, the stock can stall even with upbeat guidance, because the market is already paying for durable premiumization. Conversely, if management frames memory cost pressure as temporary while software/AI monetization stays vague, the move may prove overdone and fade after the event.

A subtle contrarian angle: the positive reaction may be more about positioning than fundamentals. When a mega-cap is near highs and already widely owned, even decent results can become a sell-the-news event if the guide is only in-line and not a true upside reset. In that scenario, downside tends to come not from the headline numbers but from guidance granularity around margins and next-cycle demand elasticity.