CMOs today need to disrupt themselves, says Adobe's top marketer Lara Balazs

Adobe CMO Lara Balazs said, “I am customer zero at the company,” and described Adobe as co-creating go-to-market products. The quote provides limited new financial or operational detail, implying minimal expected impact on markets.

Analysis

Adobe CMO Lara Balazs said, “I am customer zero at the company,” and described Adobe as co-creating go-to-market products. The quote provides limited new financial or operational detail, implying minimal expected impact on markets.