Your Thanksgiving Playbook: 3 Stocks Set to Benefit From Football Fever

Thanksgiving Day football broadcasts underscore distinct investment theses across key media and gaming entities. Fox (FOXA) exemplifies stability and digital expansion, reporting strong Q1 FY26 earnings and leveraging live sports to drive growth for Tubi and FOX One. Paramount Skydance (PSKY) represents a high-risk, high-reward turnaround, with its new leadership's ambitious strategic plan for efficiency and content investment boosting the stock despite a Q3 revenue miss. DraftKings (DKNG) offers a contrarian opportunity, with a $2 billion share buyback and significant insider buying signaling confidence despite a recent EPS miss, as the holiday provides a major catalyst for sports betting engagement.

Analysis

Fox (NASDAQ: FOXA) demonstrates robust financial health and strategic digital expansion, evidenced by a 17% revenue jump to $16.3 billion and a 26% increase in adjusted EBITDA for its full fiscal year. Its Q1 FY26 report further exceeded expectations with EPS of $1.51 against a $1.10 consensus and $3.74 billion in revenue, driving the stock near its 52-week high. The Thanksgiving broadcast is a key driver, leveraging premium live content to fuel advertising demand and promote its profitable streaming service Tubi and new FOX One DTC platform.

Paramount Skydance (NASDAQ: PSKY) presents a high-risk, high-reward turnaround opportunity, with its CBS network broadcasting a high-profile NFL game as a critical test for new CEO David Ellison's leadership. Despite a Q3 2025 revenue miss, the market reacted positively to the unveiled strategic plan, which includes an ambitious $3 billion run-rate cost savings goal and a $1.5 billion incremental programming investment for 2026. The company targets $30 billion in revenue and $3.5 billion in adjusted OIBDA for 2026, with analysts raising price targets.

DraftKings (NASDAQ: DKNG) offers a contrarian play, with the Thanksgiving holiday representing a significant catalyst for sports betting engagement despite a recent Q3 EPS loss of 26 cents. Management's strong confidence is signaled by healthy full-year 2025 guidance projecting $5.9-$6.1 billion in revenue and $450-$550 million in positive Adjusted EBITDA. Further bullish indicators include the Board doubling its share repurchase authorization to $2 billion and two directors purchasing over $1 million in stock on the open market.

Key Decisions for Investors

• Investors seeking stability and digital growth exposure should consider Fox (FOXA) given its consistent performance, strategic content monetization, and successful streaming initiatives.
• For those with higher risk tolerance, Paramount Skydance (PSKY) warrants close monitoring of its turnaround execution, particularly its ability to meet cost savings and content investment targets following the Thanksgiving broadcast.
• DraftKings (DKNG) presents a high-conviction contrarian opportunity, supported by strong insider signals and a clear path to profitability, making it suitable for investors comfortable with short-term volatility.