Adobe found that shoppers arriving at retail sites via AI chatbots were 40% more likely to buy during Prime Day than those coming from search, email, or social media. This is the first time AI-referred traffic has converted better than traditional channels, suggesting a meaningful shift in online shopping behavior. The read-through is constructive for e-commerce engagement, though the news is mainly analytical rather than an immediate earnings driver.
Adobe found that shoppers arriving at retail sites via AI chatbots were 40% more likely to buy during Prime Day than those coming from search, email, or social media. This is the first time AI-referred traffic has converted better than traditional channels, suggesting a meaningful shift in online shopping behavior. The read-through is constructive for e-commerce engagement, though the news is mainly analytical rather than an immediate earnings driver.
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