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Market Impact: 0.38

WPP H1 Pretax Profit Rises

Corporate EarningsCompany Fundamentals

WPP reported H1 profit before tax of £106m, up from £98m last year, but EPS fell to 1.7p from 4.0p (-57.5%). Headline operating profit declined to £398m (vs £41—reported last year figure appears truncated). Overall results point to weaker earnings quality despite higher pre-tax profit.

Analysis

WPP reported H1 profit before tax of £106m, up from £98m last year, but EPS fell to 1.7p from 4.0p (-57.5%). Headline operating profit declined to £398m (vs £41—reported last year figure appears truncated). Overall results point to weaker earnings quality despite higher pre-tax profit.

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Market Sentiment

Overall Sentiment

moderately negative

Sentiment Score

-0.45

Ticker Sentiment

WPP-0.55

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