SEMCAP Beauty & Wellness announced a minority investment in MERIT, the US cosmetics brand. The deal is led by Vasiliki Petrou, Managing Partner at SEMCAP Beauty, signaling continued capital support for MERIT’s modern/minimalist beauty positioning, with limited stated financial impact given the absence of deal-size details.
SEMCAP Beauty & Wellness announced a minority investment in MERIT, the US cosmetics brand. The deal is led by Vasiliki Petrou, Managing Partner at SEMCAP Beauty, signaling continued capital support for MERIT’s modern/minimalist beauty positioning, with limited stated financial impact given the absence of deal-size details.
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