Previous World Cup finals drew viewership only slightly above a strong Monday Night Football game, but media executives are hopeful U.S.-hosted matches will broaden soccer's audience. The article is largely forward-looking and suggests potential upside for broadcasting viewership rather than reporting a concrete financial result. Market impact appears limited absent specific ratings, ad revenue, or rights-holder implications.
Previous World Cup finals drew viewership only slightly above a strong Monday Night Football game, but media executives are hopeful U.S.-hosted matches will broaden soccer's audience. The article is largely forward-looking and suggests potential upside for broadcasting viewership rather than reporting a concrete financial result. Market impact appears limited absent specific ratings, ad revenue, or rights-holder implications.
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