An unsealed plaintiffs’ brief in a massive multidistrict suit alleges Meta knew its Instagram products harmed children—citing testimony from former head of safety Vaishnavi Jayakumar that the platform effectively required 16 reports before suspending accounts tied to sex trafficking—and that the company suppressed, delayed or watered down safety fixes because they threatened user growth. The filing, drawn from depositions and internal documents, claims Meta concealed research showing addictive product design, higher rates of teen anxiety and depression, widespread adult–minor contacts and failures to remove harmful content, while the company says it has made policy changes such as 2024 Teen Accounts and disputes the brief’s characterizations. If the allegations hold, they raise material legal, regulatory and reputational risk for Meta and underscore a structural tension between engagement-driven business metrics and safety measures that could affect user metrics and future regulatory scrutiny or liability.
An unsealed plaintiffs’ brief in a multidistrict litigation (more than 1,800 plaintiffs) alleges Meta’s Instagram tolerated sex trafficking and made it difficult to report child sexual-abuse content, citing testimony that the platform effectively used a “17x” strike threshold (16 reports before suspension) and internal research that linked product use to teen anxiety and depression, including a halted 2019 deactivation study. The filing asserts Meta prioritized growth over safety—internal estimates showed a default-private setting for teens could reduce engagement by ~1.5 million monthly active teens and that default privacy could have eliminated 5.4 million unwanted interactions a day—while features such as Reels and Accounts You May Follow allegedly amplified adult–minor contacts (one 2022 audit flagged 1.4 million potentially inappropriate adults recommended to teens in a day). Plaintiffs further cite scale and identity gaps—216 million users with unknown age and historical estimates of 4 million under-13 Instagram users in 2015 and 40% of 9–12 year olds using Instagram daily by 2018—which underpin allegations of deliberate youth targeting. Meta disputes the characterizations, points to safety rollouts (Teen Accounts in 2024, earlier under-16 defaults per the company), and emphasizes ongoing policy tools; however, the complaint, if substantiated, raises material legal, regulatory and reputational risk and creates near-term uncertainty around engagement metrics and ad revenue given internal trade-offs reported between safety features and platform growth.
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