Olaplex stock has plunged since its IPO. Here’s how the hair care brand is trying to turn itself around

A lawsuit triggered a sharp decline in Olaplex's sales and share price, forcing the prestige hair-care company into turnaround mode. Management is pursuing measures to stabilize revenue and restore investor confidence; impacts are company-specific but have materially hurt the stock and top-line performance.

Analysis

A lawsuit triggered a sharp decline in Olaplex's sales and share price, forcing the prestige hair-care company into turnaround mode. Management is pursuing measures to stabilize revenue and restore investor confidence; impacts are company-specific but have materially hurt the stock and top-line performance.