Alphabet's Google has launched Gemini Enterprise, a new AI platform designed for business customers, utilizing its most advanced AI models to provide conversational AI for internal data interaction, pre-built agents for research, and tools for custom AI agent development. This initiative intensifies Google's efforts to capture a larger share of the enterprise AI market, competing directly with Microsoft and OpenAI, and has already secured notable clients such as Gap, Figma, and Klarna, underscoring its strategy to monetize significant AI investments.
Oct 9 (Reuters) - Alphabet's (GOOGL.O) Google on Thursday launched a new AI platform for business customers called Gemini Enterprise, as the tech giant ramps up efforts to capture more corporate clients with its artificial intelligence tools. Gemini Enterprise will be powered by the company's most advanced artificial intelligence models, and will act as a conversational platform where employees can chat with their companies' data, documents and applications, Google said. Get a daily digest of breaking business news straight to your inbox with the Reuters Business newsletter. Sign up here. Advertisement · Scroll to continue Tech companies, including Microsoft (MSFT.O), ChatGPT maker OpenAI and AI startup Anthropic, have all focused on products for enterprises to boost returns on their AI efforts. Gemini Enterprise's offerings will be similar to its rivals, providing a suite of pre-built Google AI agents to help with tasks such as deep research and data insights. They will also provide companies tools to build and deploy their own custom AI agents, the company said. The technology giant has signed new customers for the platform, including apparel retailer Gap (GAP.N), design software company Figma (FIG.N) and buy-now-pay-later (BNPL) lender Klarna (KLAR.N). Advertisement · Scroll to continue The new platform builds on the company's existing offering for enterprise clients, Google Workspace, which already offers businesses a range of AI features powered by Gemini. Reporting by Deborah Sophia in Bengaluru; Editing by Leroy Leo Our Standards: The Thomson Reuters Trust Principles. Alphabet's Google has launched Gemini Enterprise, a new AI platform leveraging its most advanced AI models to target business customers. This strategic move aims to significantly expand Google's footprint in the lucrative enterprise AI market, offering conversational AI for internal data interaction, pre-built agents for research, and custom AI agent development tools. The platform builds upon existing Google Workspace AI features, indicating a cohesive strategy to monetize substantial AI investments. The launch positions Google directly against established players like Microsoft and OpenAI, intensifying competition in the rapidly growing enterprise AI sector. Gemini Enterprise's offerings are noted as similar to rivals, suggesting a focus on competitive parity and feature richness. Early customer acquisition, including Gap, Figma, and Klarna, demonstrates initial market acceptance and validates Google's enterprise AI strategy. The overall sentiment surrounding this announcement is strongly positive and optimistic, with a market impact score of 0.6, indicating a notable positive reaction. This positive sentiment is primarily directed towards Alphabet (GOOGL/GOOG) due to the potential for increased corporate client acquisition and enhanced returns on its AI development. The news underscores the ongoing industry shift towards AI-driven enterprise solutions.
AI-powered research, real-time alerts, and portfolio analytics for institutional investors.
Request a DemoOverall Sentiment
strongly positive
Sentiment Score
0.70
Ticker Sentiment
