Why Abercrombie Is Copying Aritzia's Playboook

Abercrombie & Fitch says its torrid growth is slowing as sales moderate and competition rises. To help offset the slowdown, the retailer is expanding its offering with third-party shoe brands including Puma, Frye, Hunter and GH Bass. The move signals defensive adaptation rather than a growth acceleration.

Analysis

Abercrombie & Fitch says its torrid growth is slowing as sales moderate and competition rises. To help offset the slowdown, the retailer is expanding its offering with third-party shoe brands including Puma, Frye, Hunter and GH Bass. The move signals defensive adaptation rather than a growth acceleration.