Tractor Supply Q1: I Locked In 46% And Left, After A 23% Drop, I'm Still Not Back

The market is still treating TSCO like a defensive consumer staple, but this print shows a different problem: margin stability is being bought with deteriorating leverage in the P&L. If SG&A continues running ahead of top-line growth, the key issue is not gross margin resilience but operating deleveraging, which tends to reset the multiple lower before the street revises estimates. In other words, the stock can compress even if sales don’t meaningfully roll over, because investors are paying for durable mid-single-digit comp growth and clean earnings conversion that is now in question.

Second-order losers are likely the more promotional rural-retail peers and adjacent discretionary chains that compete for the same lower- to middle-income household wallet. If consumers are fatigued, TSCO may still defend share via pricing and assortment, but that typically shifts pressure downstream to vendors and private-label partners rather than restoring unit economics. The tariff backdrop matters less for the direct cost line than for what it signals: a less predictable input-cost environment tends to favor larger retailers with better procurement flexibility, while smaller competitors get squeezed more quickly.

The catalyst path is asymmetric over the next 1-3 quarters. A couple of weak comp prints or another SG&A surprise would likely force guidance credibility lower, and that is usually when the multiple de-rates fastest; conversely, a real inflection would require either a step-down in labor/store costs or a re-acceleration in traffic, neither of which is visible yet. The contrarian angle is that consensus may be underestimating TSCO’s ability to use balance-sheet strength and category mix to defend profitability, but that defense can coexist with a lower terminal growth assumption — which is what the current valuation is not fully discounting.