New Research From Scribewise and Scrunch Finds 91% of Marketers Claim an AI Search Strategy, But Most Are Only Scratching the Surface

A survey of 600+ marketing and PR professionals finds a growing execution gap in AI-driven visibility: 62% say their organization is already behind competitors. The news highlights misalignment between confidence in AI strategy and real-world implementation, suggesting cautious near-term adoption outcomes for marketing effectiveness.

Analysis

A survey of 600+ marketing and PR professionals finds a growing execution gap in AI-driven visibility: 62% say their organization is already behind competitors. The news highlights misalignment between confidence in AI strategy and real-world implementation, suggesting cautious near-term adoption outcomes for marketing effectiveness.