Why some Facebook and Instagram advertisers are freaking out about a new payment policy

Brian Waldman credits his advertising spend on Facebook and Instagram with enabling luxury global travel, citing the effectiveness of social-media ads. The anecdote underscores continued utility of targeted social advertising for consumer-focused marketers but contains no quantifiable metrics or market-moving information.

Analysis

Brian Waldman credits his advertising spend on Facebook and Instagram with enabling luxury global travel, citing the effectiveness of social-media ads. The anecdote underscores continued utility of targeted social advertising for consumer-focused marketers but contains no quantifiable metrics or market-moving information.