The livestream of BTS's Seoul concert drew 18.4 million viewers worldwide, Netflix said — the group's first concert in more than three years. The result signals strong demand for large-scale live-event streaming and should boost engagement and subscriber perception for Netflix, though direct revenue or subscriber impacts are likely indirect and modest.
The livestream of BTS's Seoul concert drew 18.4 million viewers worldwide, Netflix said — the group's first concert in more than three years. The result signals strong demand for large-scale live-event streaming and should boost engagement and subscriber perception for Netflix, though direct revenue or subscriber impacts are likely indirect and modest.
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