
Vail Resorts announced that Saalbach and Zell am See-Kaprun in Austria will join the Epic Pass lineup for the 2025/26 season, providing pass holders with five days of access to Skicircus Saalbach Hinterglemm Leogang Fieberbrunn and Kitzsteinhorn mountain resorts. This expansion provides Epic Pass holders with access to over 165 miles of slopes in one of Austria's largest ski areas, and marks the second set of Austrian resorts available to pass holders, joining Ski Arlberg. The announcement comes as the deadline approaches for the lowest price of the year on Epic Passes, available through May 26 at $1,051 for adults.
Vail Resorts (MTN) is strategically expanding its Epic Pass portfolio for the 2025/26 season by incorporating Austrian resorts Saalbach and Zell am See-Kaprun, offering pass holders five days of access to these prominent European ski destinations. This addition, which includes Skicircus Saalbach Hinterglemm Leogang Fieberbrunn (over 165 miles of slopes and host of the 2025 FIS Alpine World Ski Championships) and the Kitzsteinhorn glacier resort, significantly enhances the Epic Pass's European appeal, complementing its existing access to Ski Arlberg in Austria. The announcement, carrying a positive sentiment score of 0.6, is timed to coincide with the May 26 deadline for the Epic Pass's lowest annual price of $1,051, aiming to incentivize early purchases. This expansion aligns with Vail Resorts' strategy of broadening its global network and increasing the value proposition for its pass holders, thereby strengthening its competitive stance in the global ski tourism market, despite the market impact being assessed as moderate (0.4).
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