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Market Impact: 0.2

Can NIKE Shares Ever Bounce Back?

NKE
Company FundamentalsMarket Technicals & FlowsInvestor Sentiment & Positioning

NIKE shares are down more than 65% over the last five years and have fallen over 30% year-to-date in 2026, ranking the stock among the worst-performing S&P 500 names this year. The data points indicate sustained, material underperformance and heightened investor concern about the company's outlook and positioning.

Analysis

NIKE shares are down more than 65% over the last five years and have fallen over 30% year-to-date in 2026, ranking the stock among the worst-performing S&P 500 names this year. The data points indicate sustained, material underperformance and heightened investor concern about the company's outlook and positioning.

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Market Sentiment

Overall Sentiment

strongly negative

Sentiment Score

-0.70

Ticker Sentiment

NKE-0.70