Microsoft is raising Xbox prices yet again due to the memory shortage — this time by $100-$150

Microsoft said Xbox prices will rise by $100-$150 on August 1 as memory and storage costs have increased by more than 2.5x, with another doubling expected by fall 2027. The update points to sustained cost pressure across hardware and input supply chains, creating a mild headwind for margins and consumer pricing. The news is negative for Xbox demand and broadly relevant to tech hardware cost inflation.

Analysis

Microsoft said Xbox prices will rise by $100-$150 on August 1 as memory and storage costs have increased by more than 2.5x, with another doubling expected by fall 2027. The update points to sustained cost pressure across hardware and input supply chains, creating a mild headwind for margins and consumer pricing. The news is negative for Xbox demand and broadly relevant to tech hardware cost inflation.