The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

The Trade Desk announced integration of retail purchase data from SEVEN-ELEVEN JAPAN, leveraging purchase data from about 28 million 7-Eleven App members on its DSP TOKYO. The update is incremental for its ad-tech platform’s data capabilities and is likely modest for near-term fundamentals.

Analysis

The Trade Desk announced integration of retail purchase data from SEVEN-ELEVEN JAPAN, leveraging purchase data from about 28 million 7-Eleven App members on its DSP TOKYO. The update is incremental for its ad-tech platform’s data capabilities and is likely modest for near-term fundamentals.