YouTube's advertising revenue now exceeds the combined ad revenue of its four largest traditional-media competitors, signaling a major market-share shift. The platform also leads in US TV viewership and has a booming subscription business, implying sustained ad and subscription monetization tailwinds for Alphabet and continued pressure on legacy media revenues.
YouTube's advertising revenue now exceeds the combined ad revenue of its four largest traditional-media competitors, signaling a major market-share shift. The platform also leads in US TV viewership and has a booming subscription business, implying sustained ad and subscription monetization tailwinds for Alphabet and continued pressure on legacy media revenues.
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