Levi Strauss raises annual forecasts on resilient demand for premium jeans

Levi Strauss raised its annual sales and profit forecasts after beating first-quarter estimates, driven by resilient demand for premium denim and strength in its direct-to-consumer business. Management said those positives helped offset a hit from U.S. tariffs, supporting a constructive near-term outlook for revenue and margins, though tariffs remain an ongoing headwind.

Analysis

Levi Strauss raised its annual sales and profit forecasts after beating first-quarter estimates, driven by resilient demand for premium denim and strength in its direct-to-consumer business. Management said those positives helped offset a hit from U.S. tariffs, supporting a constructive near-term outlook for revenue and margins, though tariffs remain an ongoing headwind.