Burger King’s US sales are accelerating on customer adoption of its revamped Whopper, indicating improved momentum in the core business. By contrast, McDonald’s is seeing weak performance in its largest market with “flailing” growth. Overall, the news points to modest near-term relative upside for Burger King and pressure on McDonald’s.
Burger King’s US sales are accelerating on customer adoption of its revamped Whopper, indicating improved momentum in the core business. By contrast, McDonald’s is seeing weak performance in its largest market with “flailing” growth. Overall, the news points to modest near-term relative upside for Burger King and pressure on McDonald’s.
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mildly positive
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0.25
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